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Low Priced Three

1941 Chevrolet

You’ll be able to’t precisely say that Plymouth created a market section, however the new-for-1928 Chrysler division went to nice lengths to outline one. Plymouth was based particularly to deal with the “low-cost” competitors, which on the time was primarily Chevrolet and Ford.

From the beginning, Plymouth promoting made reference to the “low-cost subject,” which shortly gave strategy to the “the low-cost three.” Although interval adverts not often recognized the competitors by identify, customers understood that the “three” have been Chevrolet, Ford, and Plymouth.

The Hudson, Pontiac, and Studebaker adverts under are fascinating, because the advert copy makes reference to the low-cost three, which feels one thing akin to Burger King discussing particular sauce. However once more, customers of the period understood the terminology.

Chevrolet and Ford entrepreneurs appeared reluctant to have interaction Plymouth by itself stage, and—per my analysis—made much less use of the low-priced-three terminology. That stated, the 1941 Chevrolet advert under is fairly enlightening—particularly the quiz.

It’s fascinating to think about that simply three quantity manufacturers have been positioned on the bottom-price rung again then, as most up to date makers compete in that house immediately. Gone are mid-price manufacturers together with DeSoto, Mercury, and Oldsmobile.

For no matter cause, in all probability the emergence of Rambler and import manufacturers, the low-cost three terminology light fully away within the Sixties. I can’t consider an analogous automotive-branding train, definitely not one as profitable. At present an analogous effort may make reference to the low-priced dozen.

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The Low Priced Three

1936 Plymouth

1936 Plymouth Ad

1936 Plymouth Advert

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1938 Hudson

1938 Hudson Ad

1938 Hudson Advert

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1940 Plymouth

1940 Plymouth Ad

1940 Plymouth Advert

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1941 Plymouth

1941 Plymouth Ad

1941 Plymouth Advert

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1950 Studebaker

1950 Studebaker Ad

1950 Studebaker Advert

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1956 Pontiac

1956 Pontiac Ad

1956 Pontiac Advert

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1959 Edsel

1959 Edsel Ad

1959 Edsel Advert

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1959 Plymouth

1959 Plymouth Ad

1959 Plymouth Advert

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Low Priced Three

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