Land Rover plans to complain to Chinese language officers a few shut copy of its EVOQUE SUV that broke cowl on the Guangzhou Motor Present in China final week, in line with Autocar.
The X7 SUV, introduced by Chinese language automaker Landwind, bears greater than only a passing resemblance to the Evoque, proper all the way down to the font and the positioning of the lettering on its hood.
Jaguar Land Rover CEO Dr Ralf Speth mentioned: “The truth that this type of copying is ongoing in China may be very disappointing. As an organization now we have invested closely in China with our three way partnership accomplice Chery.”
“That dedication is predicated on a transparent marketing strategy, that permits us to hit our gross sales targets at clear costs. Something that damages the potential profitability of our plant damages the integrity of these plans.”
Jaguar Land Rover lately opened up a £1 billion manufacturing facility in China as a part of a enterprise with native firm Chery.
Whereas the Evoque is priced from round $95,000 in China, the LandWind X7 will go on sale later this month for simply $22,000.
The X7 is powered by a 188hp 2.0-litre turbocharged four-cylinder engine, mated to a six-speed guide or an eight-speed computerized gearbox.
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