Ford sellers announce Boomers and Aussie Hoops sponsorship

The Ford vendor community says it’s furthering its partnership with Basketball Australia, revealing its sponsorship of the Boomers and naming rights of Aussie Hoops. 

Ford Aussie Hoops is a nationwide program that introduces youngsters to basketball in a structured and accredited setting on the grassroots by means of to elite ranges. 

The Ford vendor community’s sponsorship of the Australian Opals was introduced earlier this 12 months, in June. The multi-year deal will see the Ford brand characteristic prominently on the Opals, Boomers and Ford Aussie Hoops jerseys.

The vendor community says it has at all times performed a task in serving to prospects of their communities obtain their goals. 

With the partnership with Basketball Australia, the Ford vendor community says it can have a chance to ramp up its help at a grassroots stage, as aspiring basketball gamers proceed their journey in the direction of sporting excellence. 

Ford vendor promoting fund chairperson Cameron McLeish says that the community is worked up in regards to the new partnership. 

“Since 1925, Ford and its greater than 170 sellers have a historical past of supporting sport throughout the nation and connecting with communities. Persevering with this legacy, we are actually proud so as to add Basketball Australia to the household by means of our partnership with the Boomers, Opals and Aussie Hoops program, representing one in every of Australia’s quickest rising sports activities.”   

“We’re excited to be a significant supporter on the floor stage with Ford Aussie Hoops, which is very vital because it’s all about encouraging children excelling at basketball on a neighborhood stage and serving to basketball goals to be born. 

We’re equally excited to cheer on the following Boomers V The World sport, simply as we cheered on the Opals on the 2023 FIBA Asia Cup,” he says.

Basketball Australia chief govt Matt Scriven says he’s thrilled to announce the prolonged partnership with the Ford vendor community. 

“This collaboration stands as a major validation of our sport’s present stature, each on native and worldwide ranges. The involvement of the Ford Dealership Community presents a major alternative for the development of our sport.” 

“Basketball is experiencing progress throughout a number of fronts, with participation numbers, occasion attendance, and viewership on broadcasts at an all-time excessive. 

“The surge in junior-level participation throughout Australia is especially notable, highlighted by a record-breaking 42,600 enrolments in Aussie Hoops for 2022, representing an enormous 32% improve over 2021. The momentum carried into the primary half of 2023, with Time period 1 and a pair of enrolments on observe to set a brand new document at 21,009. 

“The growing variety of households, younger girls and boys who’re selecting to play basketball is attributed to a number of components, together with the rising dominance of Australian gamers on the worldwide stage. We look ahead to taking these participation numbers to new heights with the help of the Ford vendor community,” he says.