Very similar to the Ford F-150 Lightning and upcoming Chevrolet Silverado EV, a future Ram electrical truck gained’t be restricted to a few fashions.
In response to Ram CEO Mike Koval, in an interview previous to the introduction of the Ram 1500 Revolution Idea Thursday at CES, there’s more likely to be a variety absolutely electrical Ram vehicles, together with work-truck fashions and high-performance off-road TRX variations.
“I really consider that we are able to stroll and chew gum,” Koval mentioned. “This can be a complement to our current portfolio, and I’d anticipate after we go to market from 2024, the lineup will look very comparable by way of assemble to in the present day’s lineup.”
“We’ll have one thing for everyone from the entry stage or what we name the Tradesmen, which is decidedly work-oriented, all the way in which up by our Longhorn and Restricted Premium fashions, to the off-road king of the hill, the TRX,” he mentioned. “And the EDMs (electrical drive modules) that we’re designing for this are protected for higher-performance functions, so I feel you may see a really comparable go-to-market technique.”
Ram 1500 Revolution BEV idea
We requested Koval why the idea is so carefully aligned with the full-size gasoline Ram fashions, and why isn’t it a smaller mid-size truck. He mentioned with light-duty full-size vehicles making up greater than 60% of the model’s gross sales quantity, it was the pure positioning for the EV as an “evolution of the body-on-frame full-size truck—our bread and butter.”
“I absolutely admire that the largest whitespace alternative for our model on a worldwide foundation is mid-size pickups,” he added. “Now, we do not have something to announce in the present day, however we’re taking a look at all the things, and it is our job to flesh all of those completely different choices out and we relaxation assuredly are.”
Koval additionally wouldn’t confirm if there are different absolutely electrical Ram fashions on the way in which. Examples might embody a truck on the STLA Massive platform that may underpin the upcoming Dodge electrical muscle automobile or a Suburban-like SUV on the Ram 1500 Revolution’s STLA Body structure.
“I feel that is the fantastic thing about after we introduced our structure technique, and its flexibility,” Koval mentioned. “From my perspective, the choices are limitless, and something that we are able to do to enhance our enterprise mannequin across the globe, not simply in North America, we’re actually going to try.”
Ram 1500 Revolution BEV idea
The Ram idea is “a visionary roadmap of the place we’re taking the model into the longer term,” Koval mentioned. “And all the things that our prospects and followers see for the model, going ahead, will someplace be a descendant of this idea car and what we’re unveiling at CES.”
A type of future Ram fashions may also probably be a plug-in hybrid truck that might excel in real-world vary whereas towing—certainly one of many benefits Ram is hoping to assert with electrified vehicles within the close to future.