What’s the F-150 Lobo? | The Day by day Drive

Thriller truck from Mexico.

2023 Ford Lobo, What is the F-150 Lobo?
What’s the F-150 Lobo?

Given its alphanumeric moniker, one would possibly suppose that the F-150 could be straightforward to retail in a number of markets with little consideration for native cultural biases. Seems, Ford’s half-ton pickup was a troublesome promote south of the border, and {that a} title change was, in reality, known as for.

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What’s the F-150 Lobo?

Starting for 1997, Ford cut up the Mexican F-150 pickup-truck lineup into two distinct fashions. Business and work vehicles remained F-150, whereas higher-end variants had been redubbed Lobo. 2023 Mexican-market choices, the F-150 is obtainable solely in a single XL trim stage. The Lobo, nonetheless, is obtainable in XLT, Lariat, Tremor, Tremor Excessive, and Platinum trims. Additionally supplied is the hybrid Lobo Restricted HEV.

Appears Mexican truck buyers don’t wish to affiliate their each day drivers with robust work vehicles in the identical method American pickup intenders do.

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Ford Lobo badge, Ford F-150 Lobo
In Mexico, solely business and work-truck variations of Ford’s half-ton pickups are known as F-150. Upmarket variations of the truck are bought because the Lobo.

Notice that, along with Canada and Mexico, the Ford F-150 is exported to greater than 30 nations, although not at all times in important quantity. Close to as we are able to inform, the Lobo title is usually restricted to make use of in Mexico.

The Lobo story ought to finish right here, nonetheless there’s a sturdy risk that the title could also be borrowed from Mexican and utilized to a brand new American-market F-150 trim stage.

Per the USA Patent and Trademark Workplace, Ford has filed trademark purposes for 3 new F-150 variant names: Flash, Lobo, and Thunder. That mentioned, whereas Ford has moved to guard these names, there’s no warranty that the corporate will truly use them. Nevertheless, there’s good motive for Ford to place the Lobo badge into motion.

For years, Ford had utilized the Lightning moniker to sporty and efficiency variants of the F-150. Nevertheless for 2022, the Lightning badge was utilized to the battery-electric model of the F-150. Now that the F-150 Lightning title has be reassigned, Ford is rumored to be utilizing the Lobo title for a coming sporty F-150, and as early as 2024.

Anticipate the Lobo—or regardless of the sporty F-150 variant is known as—to characteristic a lowered experience peak, a performance-tuned suspension, and to be powered by both the F-150’s 5.0-liter “Coyote” V8, or 3.5-liter turbocharged “EcoBoost” V6. We count on the Lobo to be supplied solely in SuperCab guise.

Given the depth with which the Lobo rumors are pumping via the Web, it appears possible that Ford shall be providing one thing named Lobo, even when it isn’t a sport truck. Almost as attention-grabbing, we wish to know what Ford plans to do with the Flash and Thunder names it registered.

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2023 Ford Lobo
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What’s the F-150 Lobo?